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As Australians, we love sport.
It unites us and brings us together.

We talk about sport every day, we read about it in the news and talk about it on radio every day. We come together with friends and family to watch it every weekend. We spend hours on social media talking about it and sharing in the joy of winning… and disappointment in losing. 


A partnership with the West Coast Eagles is more than just brand visibility.

It’s positioning your brand alongside key moments in sporting events that last forever.


It’s a platform to connect with our fans and your customers and share in their passion.

Have you considered a partnership with one of Australia’s biggest and most successful teams?

Here are some opportunities for you to consider:

The West Coast Eagles will receive a licence to operate a West Coast Eagles team within the AFLW from 2020.  The opportunity exists for you to become an Inaugural Partner of our AFW team and support young West Australian girls realise their dream of playing AFL.

This is a milestone moment in our club’s history and will ensure your brand will be part of the AFLW movement into mainstream sport. Various opportunities exist with this from entry level corporate partnerships to major apparel partners.

Stadium advertising will enable your brand to become synonymous with the West Coast Eagles and Optus Stadium is the single greatest piece of outdoor media in Australia and offers a range of high exposure and high engagement opportunities to amplify your brand in a venue which will capture the excitement of the city and the focus of Australia.

A range of opportunities and assets exist within this world class venue including Dual Level LED, Mega Screen, IPTV and the ability to own moments within the game with full stadium take-overs.

An Apparel Partnership in the AFL is the single biggest property in sport in Australia and the West Coast Eagles are one of the most successful and respected sporting organisations, both on and off the field.

The West Coast Eagles connect people, communities and cultures through passion, moments and memories. As an apparel partner of the West Coast Eagles you will position your brand in the forefront of our fans, members and AFL fans minds through positive brand association.


The West Coast Eagles are focussing on delivering data driven outcomes for our commercial partners. We understand that our audience remains at the heart of any partnership proposition and our data capability enables brands to engage, involve and connect with fans in ways traditional marketing cannot.

Our Lexer data program enables us to deliver deeper insights around our audience, sharing detailed information regarding actual online and real-world behaviour, leading to the ability to drive actionable results. This can also be used as a competitive marketing strategy to target your customers and fans of your competition with relevant messages.

Lathlain Park will be a destination that will enable fans and visitors to intimately connect with the West Coast Eagles and its partners. It will be the heartbeat for our club for every day of the year including game-day. The inaugural Naming Rights Partner of this community hub will ensure your brand becomes part of the vernacular and will entrench your brand into the West Coast Eagles story.

The Lathlain Park Development will include:

> A state of the art training, high performance and administration facility for our AFL and AFLW side, with our AFLW team playing Home Games from 2020

> Broadcast quality media centre

> Community facilities including a new education and function centre

> New home for leading Australian Indigenous organisation and Club partner, the Wirrpanda Foundation

> Home Ground to WAFL side, Perth Demons and a home for their grass roots community programs

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